Visual identity and logo design

A consistent brand that sticks in memory

Visual identity is more than a logo. It is a consistent system that makes your brand recognizable at every point of contact with the customer.

We design logos and build complete visual identity systems. We create a logo for your company, choose colors and typography, and prepare a brand book so your brand looks professional everywhere - online and offline.

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What makes up a visual identity

A logo with character

We design a mark that captures the brand's character and works at every scale, from an icon to a billboard.

Brand book

We document the rules for using the brand so it looks consistent no matter who uses it or where.

Colors and typography

We choose a palette and typefaces that build recognition and set the right tone of communication.

Company materials

Business cards, stationery, presentation templates and documents in one consistent style.

Consistency online and offline

The brand looks just as good on the website, on social media and on printed materials.

A strategic approach

We base the identity on brand positioning and values, not aesthetics alone.

How we design a visual identity

Brief and brand analysis

We get to know your company, customers and competitors. We define what the brand should communicate and how it should stand out.

Logo design

We create mark concepts and present the logo design in real-world applications. We refine the details and color versions.

Identity system

We choose colors, typography and composition rules. We build a consistent visual identity system for all materials.

Brand book and rollout

We package the rules into a brand book and prepare production-ready files, ready for print and online publishing.

From a company logo to a full identity system

Logo design is only the beginning. A good company logo works when it is backed by a consistent visual identity system: colors, typography, rules and materials that together build brand recognition.

We work on new brands as well as rebranding and refreshing an existing identity. We then carry the rules we create over to advertising materials and every customer touchpoint.

Company logo

A logo design that stays legible at any scale and works on screen and in print. You get a full set of versions and files.

Visual identity system

Colors, typography, icons and composition rules brought together into one consistent brand language for all communication.

Brand rebranding

We refresh or rebuild an existing brand, keeping what is recognizable and tidying up the rest.

Selected case studies

Identity and logo

SOWA Center

A consistent visual identity and brand mark for a therapy center. Logo, colors and materials that build trust.

Identity and logo

INOX System

Logo and identity design for a stainless steel construction company. A clear, technical brand character.

Frequently asked questions

What does a visual identity include?

A logo, brand colors, typography, usage rules and materials (e.g. business cards, templates). A brand book ties it all together.

What is a brand book?

It is a document with the rules for using the logo and brand elements that ensures consistency across all materials.

How long does a visual identity project take?

Usually a few weeks, depending on scope - from a logo alone to a full identity system.

How much does a logo design cost?

It depends on the scope: a logo alone, a logo with a brand book, or a full identity. We prepare a quote once we understand your needs.

How does a logo differ from a visual identity?

A logo is the brand mark, while a visual identity is the whole consistent system (colors, typography, materials) built around the logo.

Do you refresh existing brands (rebranding)?

Yes. We also carry out rebranding and refreshing of an existing visual identity.

Visual identity and logo