Offline marketing

Media advertising: radio, TV and online portals

We plan and run advertising campaigns on radio, television and online portals. We match the media to your target audience and make sure every dollar is spent effectively.

Reach your audience where they already are

Radio, television and major portals still deliver enormous reach. The skill lies in choosing the right media and buying it at a good price so the campaign genuinely pays off.

We handle media planning, negotiation and buying, and we account for results. You get a clear plan and a report, not a pile of invoices.

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Media buying

Media advertising step by step

Radio advertising

Spots and campaigns on stations matched to your target audience, both locally and nationwide.

Television advertising

TV campaigns and sponsorships that build reach and brand image. We plan and buy airtime.

Portal advertising

Display and native campaigns on high-reach portals, precisely targeted.

Media planning

We match media and budget to your campaign goals. Every decision is based on data about reach and audience.

Buying and negotiation

We negotiate media terms and prices so you get more ad exposure for the same budget.

Reports and results

We show what the campaign actually delivered and draw conclusions for future activity.

Process

How we run a media campaign

1

Brief and goals

We define campaign goals, the target audience and the budget. We match media to real objectives.

2

Media planning

We build a media plan: channels, formats and a broadcast schedule for the best possible reach.

3

Creative and media buying

We prepare the creative and reserve and buy ad space and airtime.

4

Broadcast and measurement

We oversee the broadcast and measure results, optimizing the campaign as it runs.

Scope

Radio, television, press and online

We run advertising in traditional and online media: radio, television, press advertising and online advertising (display). We take care of media planning and media buying.

We combine media campaigns with out-of-home advertising (OOH), Google Ads campaigns and advertising materials.

Radio and television

Radio and TV spots: from the creative to buying airtime on the right stations.

Press and print advertising

Print advertising in trade and national titles, matched to your target audience.

Online advertising

Display advertising and portal campaigns, integrated with your traditional media activity.

FAQ

Frequently asked questions

Which media do you run advertising in?

Radio, television, press and online portals. We match channels to your target audience and budget.

What is media planning?

It's choosing the channels, formats and broadcast schedule so your advertising reaches the right audience at the optimal cost.

Do you handle media buying?

Yes. We reserve and buy ad space and airtime, and we also prepare the creative.

How much does media advertising cost?

It depends on the channel, reach and broadcast time. We prepare a quote once the campaign goals are defined.

How do you measure effectiveness?

We use reach and frequency metrics along with measurable elements (codes, dedicated URLs) to assess the impact.

Do you combine traditional media with online?

Yes. Combining radio, TV and press with online usually increases the reach and effectiveness of a campaign.

GK
Author

Grzegorz Kubicki CEO of iMarketing

For over a decade he has led marketing and media projects for companies and institutions in Warsaw and Krakow.

Media advertisingMedia planningRadio and TVMedia buying15+ years of experience

See also

Planning a campaign on radio, TV or portals?

We'll prepare a media plan tailored to your budget and goals. Book a free consultation.

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