Online marketing

Marketing strategies and audits

We have extensive experience in creating marketing, sales and communication strategies - and, more importantly, in putting them into practice.

How we work

Every strategy we create includes a concrete action plan, a timeline and metrics - and we help you carry it out.

We work as a 360° agency. You can order this service on its own or as part of comprehensive marketing management covering online, offline and event organization.

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0years of experience in strategy and audits
04P areas in every strategy
0of strategies end with an implementation plan
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Strategies and audits

From analysis to implementation

We start with an audit

We examine your current marketing activities: messaging, target audiences, materials, communication and message consistency. The audit shows what truly sets your company apart.

We present the strategy

You get the key insights on how to position yourself against the competition and which customer segment your offer is for. The strategy provides coherent guidelines for the 4P: from product and price to promotion and sales.

We help with implementation

We support companies in implementing the strategy: we build new capabilities, help recruit teams or take over the marketing function as an external department. We analyze results and update the strategy.

Why a strategy

You know what to say about your product and where

With a marketing strategy, you know what to say about your product, which arguments to use to drive a purchase and which channels to choose to reach customers. You also know how to respond to new market trends and competitor moves.

Steadily increasing sales and the effectiveness of marketing is a priority for every company. That's why we end every strategy with a concrete action plan and metrics.

Audit and strategy

What do a marketing audit and a marketing strategy include?

A marketing audit is an analysis of your past activities, channels, competitors and target audience, ending with a prioritized list of recommendations. We check what works, what wastes budget and where the biggest opportunities for growth lie.

A marketing strategy is an action and communication plan tailored to your business goals, budget and audiences. It covers brand positioning, a communication strategy, channel selection, a timeline and metrics, and where needed, marketing consulting and implementation support - including website SEO (SEO audit). You'll find the full range of services in our offer.

Marketing audit

What does a marketing audit cover?

A marketing audit is an analysis of your current activities and a starting point for further decisions. We check what works, what wastes budget and where the biggest opportunities for growth lie.

Scope of the audit

We analyze online and offline channels, your website and its visibility, social media activity, brand communication and data from analytics tools. We also look at your competitors and target audience.

What you get

You receive a report with conclusions and a prioritized list of recommendations: what to change, where and in what order, to achieve the best result with reasonable effort.

Marketing strategy

What does a marketing strategy consist of?

A marketing strategy organizes activities around your business goals. It defines who you direct your communication to, what messages you convey and which channels you use to reach your audience. It's practical marketing consulting grounded in concrete actions.

Goals and metrics (KPIs)

We define business goals, metrics (KPIs), target audiences and budget so your activities are measurable and results-driven.

Positioning and communication

We set brand positioning, key messages, channel selection and the communication strategy and brand tone.

Implementation and optimization

We don't stop at preparing a document - we implement the strategy, run online and offline activities, measure results and adjust course based on data.

Frequently asked questions

Strategies and audits - questions and answers

What does a marketing audit include?

An analysis of your current activities and channels, competitors and target audience, ending with recommendations.

What is a marketing strategy?

It's an action and communication plan tailored to your business goals, budget and audiences.

How long does it take to prepare a strategy?

Usually a few weeks, depending on the scope and the availability of data.

Do you help implement the strategy?

Yes. We support implementation and run activities across online and offline channels.

Who is a marketing audit for?

For companies that want to check how effective their activities are and find areas to improve.

What do I receive after the audit?

A report with conclusions and a prioritized list of recommendations to implement.

GK
Author

Grzegorz Kubicki CEO of iMarketing

For over a decade he has led marketing and technology projects for companies and institutions in Warsaw and Krakow.

Marketing strategyMarketing auditConsulting360° marketing15+ years of experience

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