Online marketing

Marketing for real estate developers

The real estate market is an industry with very strong competition. We deliver end-to-end promotional services that help developers stand out and reach prospective buyers. We provide effective promotion of residential developments.

Marketing for residential developments

Marketing for residential developments calls for a tailored approach, including online advertising. We specialize in building precisely targeted campaigns that capture the attention of prospective buyers exactly when they are searching for their dream home or apartment.

Thanks to an understanding of the real estate development sector and the use of the most relevant keywords, we build effective campaigns for a range of developments.

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Services for developers

End-to-end promotion of your developments

Google Ads campaigns

Precisely targeted campaigns that capture buyers' attention exactly when they are searching for a home or apartment. Maximum visibility for your development in search results.

Development websites

User-friendly, SEO-optimized and fully responsive websites. Easy navigation and quick access to the most important information about the development.

Graphics and renderings

3D renderings, high-quality photography and video, plus advertising materials such as brochures and flyers that effectively inform about the project's strengths. We work with interior design experts.

Social media for developers

Organic and paid campaigns with precise targeting. Profiles on Facebook, Instagram and LinkedIn that build client relationships and engagement around the development.

A coherent strategy

We bring every channel together into one promotion strategy: from a buyer's first contact with the development to the purchase decision.

Industry experience

We work with companies in the real estate development and construction sector. We know how to promote a development at every stage of the sales cycle.

Process

How we run marketing for residential developments?

1

Analysis and strategy

We get to know the development, the target audience and the competition. We define sales goals and a plan to reach buyers.

2

Website and campaigns

We build the development's website and launch campaigns on Google and social media.

3

Lead generation

We optimize the contact path and remarketing to reach people looking for apartments.

4

Measurement and optimization

We report the number and cost of leads as well as conversions, and optimize our activities.

Scope

Development websites, campaigns and real estate leads

We deliver marketing for the real estate industry focused on selling apartments. Our work includes, among other things, development promotion, building a development website and campaigns that generate developer leads.

We combine Google Ads campaigns, websites and social media management into one effective sales system.

Development websites and landing pages

Websites and landing pages for developments featuring apartment listings, renderings and contact forms.

Campaigns and developer leads

Google and Meta campaigns focused on quality leads and built around the real costs of acquiring a buyer.

Development social media

Profiles and content that build a development's reach and the developer's image.

FAQ

Frequently asked questions

What does marketing for real estate developers involve?

It is the promotion of a development and the acquisition of buyers through development websites, campaigns, social media and sales leads.

How do you reach people buying an apartment?

We combine Google and Meta campaigns, development websites, SEO and remarketing to reach people who are looking for apartments.

Do you build development websites?

Yes. We design websites and landing pages for developments featuring apartment listings and contact forms.

How do you measure the results of your work?

By the number and quality of leads, the cost of acquiring a contact and conversions. We report the results of our work monthly.

Do you work locally and nationwide?

Yes. We run campaigns for developments in various cities, including Warsaw and Krakow.

Who is this offer for?

For residential and commercial developers as well as development sales offices.

GK
Author

Grzegorz Kubicki CEO of iMarketing

For over fifteen years he has led marketing and sales projects for companies and real estate developers in Warsaw and Krakow.

Real estate marketingSelling apartmentsDeveloper leadsCampaigns15+ years of experience

See also

Don't let your development go unnoticed

Together we will build a strategy that increases the visibility of your developments and attracts buyers dreaming of a new home.

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Zadzwoń Darmowa konsultacja