Meta Ads - Facebook and Instagram

Facebook and Instagram advertising

We plan, launch, and optimize Meta Ads campaigns that genuinely sell - not just collect likes. We use Facebook Ads and Instagram Ads in one consistent strategy.

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How we work

We have experience managing advertising budgets for small and large companies. We know how to get the most out of every dollar - we monitor and optimize our campaigns continuously.

We operate as a 360-degree agency: you can order this service separately or as part of full marketing service for your company, together with promotion across other online and offline channels and event organization.

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Types of Meta Ads campaigns

From reach to sales - the objective matched to the funnel stage

We set up every Meta Ads campaign around a specific business goal. The lower in the funnel, the more strongly the campaign is geared toward lead generation and sales.

Reach and awarenesswe reach new audiences

Website trafficwe direct interested users to your site

Activity and engagementwe build a relationship with your brand

Lead generationcontact forms and inquiries

Sales and remarketingconversions and remarketing

Targeting and audiences

We reach people who can buy your product

We select ad audiences based on their demographics, interests, and behaviors. We create lookalike audiences and run remarketing to come back with ads to people who have already visited your website or interacted with your brand.

DemographicsInterestsLookalike audiencesPixel remarketingGeolocation

Ad creatives

Graphics, video, Reels, and Stories

We design creatives for every Meta format. An ad on Instagram looks different from one in the Facebook feed - we prepare variants tailored to each placement.

Graphics and carousels

Static creatives and product carousels for the Facebook and Instagram feed.

Video

Short videos that stop the scroll and build engagement.

Reels

Vertical video with wide reach - a powerful Instagram Ads format.

Stories

Full-screen ads in Stories on Facebook and Instagram.

Results and measurement

We rely on the numbers

We account meticulously for all funds spent on advertising. We set up the Meta pixel and Conversions API, track ROAS and cost per lead. All information about our work reaches the client in the form of a transparent report.

0Meta channels in one campaign (Facebook + Instagram)

0types of campaign objectives to choose from

0business day to respond to an inquiry

0transparent reports every month

We measure: the Meta pixel, Conversions API, ROAS, cost per lead (CPL), and monthly reports with recommendations.

Our projects

Meta campaigns that deliver results

We run campaigns on Facebook and Instagram for brands across various industries - from culture to education. Here are two examples of long-term collaboration.

Culture - theaterWorking together since 2021

Garnizon Sztuki Theater

Since the theater opened, we have run sales campaigns on Facebook and Instagram. Meta advertising drives ticket sales for each new production and builds a loyal audience.

0average hall occupancy thanks to sales campaigns

Education - universityAccount takeover

Krakow School of Health Promotion

We took over the Meta advertising account from the previous agency and rebuilt the advertising activities. Our recruitment campaigns on Facebook and Instagram clearly increased the number of program enrollments.

0more program enrollments year over year after the account takeover

Budget and billing

What makes up the cost of a campaign?

Media budget

Ad impressions

The amount that funds ad delivery in Meta's system. You set it - from a few dollars a day to larger budgets as you scale campaigns.

Management

Agency fee

For strategy, creatives, setup, optimization, and reports. We make sure every dollar works toward results.

Billing models - you choose what suits you

Transparent model

Budget and management billed separately

You pay the media budget directly through your own Meta ad account, and pay the agency separately for management. You have full control and insight into your advertising spend.

A single invoice for everything

The agency pays for everything - the advertising budget and tools - and you receive a single invoice with a service fee included. This billing format works especially well for large organizations, corporations, and public institutions, where a simple purchasing process and a single billing document matter.

Meta Ads

What is Facebook and Instagram advertising?

Facebook and Instagram advertising is a way to promote a company, product, or service using Meta's platforms. It can be placed in various locations, and ads can take different forms: photos, videos, carousels, or direct links to a website.

The power of Meta advertising lies in precise audience selection: we choose the people who see the ad based on their age, gender, location, or interests. This way, ads appear where your customers are.

In practice, Facebook Ads and Instagram Ads are the same system: Meta Ads. Ads on Instagram and in the Facebook feed are created in one place, the Ads Manager. This keeps campaigns consistent, and we manage the budget and results jointly for both channels.

Advantages of Meta advertising

Why advertise on Facebook and Instagram?

Effectiveness

Advertising lets you reach a specific target group by selecting criteria such as age, gender, location, and interests.

High efficiency

It enables you to reach a large number of recipients quickly, in a short time.

Measurable results

With Meta's analytics tools, we easily monitor advertising results and check their performance.

Audience tailoring

We tailor the content and form of the ad to the needs of the chosen target group.

Low costs

Meta advertising is relatively inexpensive compared with television or print advertising.

Full budget control

We set a daily or total budget and bill per click (CPC) or impression (CPM).

Frequently asked questions

Meta advertising in a nutshell

Where do Facebook and Instagram ads appear?

In the feed, Stories, Reels, the messenger, and the Meta partner network - on both Facebook and Instagram.

What forms can Meta Ads take?

Photos, video, product carousels, collections, and ads in Stories and Reels.

How much does Facebook and Instagram advertising cost?

The cost consists of the media budget paid to Meta plus a fee for managing the campaign. We tailor the starting budget to your goal and industry during a consultation.

How quickly do you see results from Meta ads?

Reach and clicks are visible right after launch. Optimizing for conversions usually requires 2-4 weeks of algorithm learning.

Do you also run advertising campaigns on Instagram?

Yes. Facebook and Instagram operate in one Meta Ads system, so campaigns cover both channels, including Reels and Stories.

How is Facebook advertising different from Google Ads?

Meta Ads reaches audiences by finding them based on interests and behaviors, while Google Ads responds to active searches. It's best to combine both channels.

What do you prepare as part of a campaign?

Strategy, targeting, creatives (graphics and video), copy, setup in Ads Manager, optimization, and reports.

Do I need an ad account and a pixel?

Yes. We work on your Meta Business account, pixel, and Conversions API - we help set them up correctly.

Author

Grzegorz Kubicki CEO of iMarketing

For over a decade, he has run advertising campaigns and marketing projects for companies and institutions in Warsaw and Krakow.

Meta AdsGoogle Ads360° strategy15+ years of experience

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