Marketing for industries

Marketing for cultural institutions

We promote events and cultural institutions. We build audiences for theaters, museums, festivals and events, combining PR, social media and campaigns tailored to the sector's budgets.

A full house and a vibrant audience

Cultural institutions often operate on limited budgets and rely on grants. We help make the most of these resources and genuinely build an audience.

We combine PR, social media and ticketing campaigns so events reach the right audiences and fill the seats.

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Culture marketing

How we build audiences

Event promotion

Campaigns that reach audiences interested in a given theme and turn reach into tickets.

Ticket sales

Activities focused on real attendance, not just buzz around an event.

Social media for culture

We build an engaged community around the institution and its program.

Public relations

Media relations and media presence that strengthen the prestige of the institution and its events.

An efficient budget

We plan activities with the financial constraints of the cultural sector in mind.

Experience in culture

We have delivered projects for cultural institutions and events. We understand the specifics of this world.

Process

How we promote cultural events

1

Communication strategy

We define goals, target audiences and an event calendar, along with the direction of communication.

2

Content and campaigns

We create content and run campaigns on Google and social media for specific events.

3

PR and media relations

We work with the media around premieres and special events.

4

Measurement

We analyze attendance, reach and audience engagement.

Scope

Event promotion, social media and PR

We deliver marketing for cultural institutions: promotion of cultural events, theater marketing and museum marketing. We build audiences and attendance.

We combine public relations, event organization and social media management into coherent communication.

For us, promoting cultural events covers campaigns, media relations and social media around premieres, exhibitions and special events. Our experience in this sector is confirmed by our work with the Garnizon Sztuki Theater, among others.

Event promotion and campaigns

Campaigns for premieres and events that reach interested audiences.

Social media and content

Profiles, content and moderation that build an engaged audience for the institution.

PR and media relations

Working with the media and communication around premieres and special events.

FAQ

Frequently asked questions

What does marketing for cultural institutions involve?

It is the promotion of events and building an institution's audience (theaters, museums) through campaigns, social media, content and communication.

How do you promote cultural events?

With campaigns on Google and social media, media work, content and SEO, in order to reach interested audiences.

Do you manage social media for institutions?

Yes. We manage profiles, create content and moderate, building an engaged audience.

Do you work with the media (PR)?

Yes. We handle media relations and communication around premieres and special events.

Do you work with public-sector cultural institutions?

Yes. We work with public and local-government institutions, adapting our activities to their specifics.

Who is this for?

For theaters, museums, galleries, cultural centers and organizers of cultural events.

GK
Author

Grzegorz Kubicki CEO of iMarketing

For over fifteen years he has led marketing, PR and event projects for cultural institutions in Warsaw and Krakow.

Culture marketingEvent promotionPRSocial media15+ years of experience

See also

Want to build an audience for your events?

We will prepare a promotion strategy for your institution or festival. Book a free consultation.

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Zadzwoń Darmowa konsultacja