PR and events

Offline marketing

Consistent brand communication beyond the internet too. We design and deliver campaigns across traditional media and public spaces.

How we work

Offline strengthens online: a campaign visible across the city boosts the effectiveness of your online activities. As a 360 agency, we connect both worlds into one consistent message.

We work as a 360-degree agency: you can order this service on its own or as part of full marketing management for your company - together with other online and offline channels and events.

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0years of experience
0online and offline in one
0consistent brand communication
0business day to respond
Process

How we run an offline campaign

1

Brief and goals

We define the goal, target audience and campaign area - local or nationwide.

2

Choosing media and formats

We select OOH formats and traditional media matched to your audience and budget.

3

Creative and booking

We prepare the creative and book the advertising space and airtime.

4

Delivery and measurement

We oversee the rollout and measure results with QR codes, dedicated URLs and reach studies.

Scope

Out-of-home and traditional media

Offline marketing is above all out-of-home advertising (OOH): billboards, citylights, large-format formats and digital screens (DOOH), as well as traditional advertising - print, radio, TV and sponsorship.

We combine outdoor and traditional media with online activities for a synergy effect. We support campaigns with advertising materials and event organization.

Out-of-home advertising (OOH)

Billboards, citylights, large-format formats and digital screens (DOOH) across public spaces.

Traditional media

Print, radio and TV advertising, plus sponsorship and partnerships.

Offline + online

We combine outdoor with the internet: offline builds reach and image, online closes the conversion.

FAQ

Frequently asked questions

What does offline marketing include?

Out-of-home advertising (OOH): billboards and citylights, as well as print, radio, TV, printed materials and sponsorship.

What is out-of-home advertising (OOH)?

It is advertising in public spaces: billboards, citylights, screens and large-format formats that reach a broad audience.

Does offline marketing make sense alongside online activities?

Yes. They work best combined - offline builds reach and image, while online closes the conversion.

How do you measure the results of offline advertising?

We use dedicated URLs, QR codes, discount codes and reach studies, among others, to assess effectiveness.

Do you handle booking the media?

Yes. We select and book the formats (OOH, print, radio) and prepare the creative.

Who is offline marketing for?

For brands building recognition locally or nationwide, as well as for promoting events and openings.

GK
Author

Grzegorz Kubicki CEO of iMarketing

For over a decade he has led online and offline marketing projects for companies and institutions in Warsaw and Krakow.

Out-of-home advertisingOOHTraditional mediaSponsorship15+ years of experience

See also

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