Social Media Ads

Social media advertising

One team, many ad channels. We run paid campaigns on LinkedIn, TikTok, YouTube, Pinterest and X - we tailor social media ads to your audience and your goal.

How we work

We work as a 360-degree agency. You can order this service on its own or as part of full marketing management for your company - alongside activities in other online and offline channels and event organization.

We work as a 360-degree agency: you can order this service on its own or as part of full marketing management for your company - alongside other online and offline channels and events.

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Full campaign management

We advertise brands across every channel

FacebookInstagramLinkedInTikTokPinterestYouTubeX
Social Media Ads

We build campaigns step by step

1. We set the ad goals

Together with the client, we define the most important outcome of the campaign: sales on your website, app downloads or brand awareness.

2. We choose where ads run

Every platform offers a range of formats and placements where your ad can appear: from feeds, through messengers, to third-party apps.

3. We pick the format

Formats are built on photos, graphics and video. A campaign's success depends on creativity, the creative itself and knowing the trends.

4. We define the audience

We define your ideal audience based on factors such as location, behavior, demographics and interests. We also run remarketing aimed at people already familiar with your company.

5. We set the budget

We set an amount with a daily or total cap. The caps guarantee we never spend more than you want.

6. We optimize and report

After the very first week you can see whether the campaign is meeting its goals. We optimize it on an ongoing basis and report results every month along with recommendations.

Ad channels

Advertising campaigns on other social media channels

We also run paid campaigns on channels beyond Meta. We match the platform to your target audience and format - from B2B posts on LinkedIn to high-reach video on YouTube.

LinkedIn Ads - B2B

LinkedIn advertising

We reach managers and specialists. LinkedIn advertising works well for B2B lead generation and employer branding.

TikTok Ads

TikTok advertising

Short, native video with strong reach among younger audiences. We also collaborate with creators.

YouTube Ads

Video advertising on YouTube

Reach and conversion campaigns on the largest video platform - from bumpers to in-stream ads.

Pinterest Ads

Pinterest advertising

A visual format perfect for e-commerce, interiors, fashion and lifestyle - reaching people in the inspiration and purchase-planning stage.

X Ads

X advertising

Real-time communication, brand campaigns and reaching audiences interested in current topics.

Channel selection

Multichannel strategy

We leave nothing to chance. We carefully select the channels that achieve your goal and combine them in a single campaign.

How this relates to our other services

Advertising vs. profile management - which to choose?

Paid campaigns and organic profile management are two different ways to reach customers. Combining them works best. Here's what our social media services look like.

Campaign goals

From brand image to sales

We set up every campaign for a specific outcome. The goals most often pursued in social media advertising:

01Reach and awareness
02Brand campaigns
03Website traffic
04Lead generation
05Sales and conversions
Results and measurement

We rely on the numbers

We run activities transparently and summarize results each month in a report with recommendations for the next period.

0ad channels in one team
0campaign goals to choose from
0business day to reply to an enquiry
0transparent reports every month
Budget and billing models

Pay the way that suits you

The cost of the service consists of the media budget paid to the platforms and our fee for running the campaign. We tailor the billing method to your needs.

Transparent model

Budget and management billed separately

You pay the media budget directly from your own ad accounts and pay the agency separately for running the campaign. You have full control over your spending.

Frequently asked questions

Social media advertising - questions and answers

Which social media platforms do you advertise on?

Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest and X. We match the channel to your target audience and campaign goal.

How much does social media advertising cost?

The cost is the media budget paid to the platform plus the fee for running the campaign. We tailor the starting budget to your goal and channel.

Which platform will be best for my company?

It depends on your audience: LinkedIn works well for B2B, TikTok and Instagram for younger groups, and YouTube for high-reach video campaigns.

How does advertising differ from profile management?

Advertising means paid campaigns that reach new audiences, while profile management is organic activity. It's best to combine both approaches.

Is LinkedIn advertising more expensive?

LinkedIn Ads usually has a higher cost per reach, but it precisely reaches professionals and the people who make key decisions in companies.

What do you prepare as part of a campaign?

Strategy, targeting, creative (graphics and video), campaign setup, optimization and reports.

GK
Author

Grzegorz Kubicki CEO of iMarketing

For over a decade he has run advertising campaigns and marketing projects for companies and institutions in Warsaw and Krakow.

LinkedIn AdsTikTok AdsYouTube Ads15+ years of experience

See also

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