Marketing for industries

Marketing for hotels and HoReCa

We grow occupancy and the number of direct bookings. Marketing for hotels, venues and hospitality that combines campaigns, social media and communication that builds the brand of a place.

Full occupancy all year round

Hotels and tourism venues compete for guests not only with rivals but also with booking portals that charge commissions. We help increase direct bookings and build the brand of a place.

We combine seasonal campaigns, social media and SEO so your venue is visible exactly when guests are planning their stay.

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Hotel marketing

How we increase occupancy

Direct bookings

Campaigns that drive guests to your own website instead of commission-charging portals. A lower cost of acquiring a guest.

Seasonal campaigns

We plan activities around seasons, weekends and events so occupancy stays stable all year round.

Social media for your venue

We build the venue's brand with content that conveys the atmosphere and encourages bookings.

Local visibility

SEO and your Google Business Profile make sure guests searching for accommodation nearby find your venue.

Strong visual content

Great photos and video sell the stay. We help you show your place at its very best.

A consistent brand

We bring every channel together into one recognizable image for your venue.

Process

How we increase your venue's bookings

1

Audit and strategy

We analyze the venue, the seasons and the competition. We set goals and channels to reach guests.

2

Website and booking path

We optimize the website and the booking process to make direct bookings easier.

3

Campaigns and social media

We launch booking-focused campaigns and manage the venue's profiles.

4

Reviews and measurement

We work with reviews and measure results: bookings, cost and occupancy.

Scope

Booking campaigns, social media and reviews

We deliver hotel marketing and hospitality marketing: booking-focused campaigns, social media, websites and venue image. We help increase direct bookings and reduce dependence on intermediaries (OTAs).

We combine Google Ads campaigns, social media management and your Google Business Profile with reviews.

Booking-focused campaigns

Campaigns on Google and social media focused on bookings, seasons and real occupancy.

Social media for your venue

Profiles, content and moderation that build a community and the image of your hotel or restaurant.

Local SEO and reviews

Profile optimization, local SEO and working with guest reviews.

FAQ

Frequently asked questions

What does hotel marketing involve?

It is increasing bookings and building a venue's image through campaigns, social media, the website and reviews, including direct bookings.

How do you increase the number of bookings?

With campaigns on Google and social media, optimization of the website and booking path, SEO and working with reviews.

Do you also work with restaurants and HoReCa?

Yes. We deliver restaurant and HoReCa marketing, including social media and local campaigns.

Do you help with direct bookings?

Yes. We help reduce dependence on intermediaries by directing guests toward direct bookings.

Do you manage the venue's social media?

Yes. We manage profiles, create content and moderate, building a community around the venue.

Who is this for?

For hotels, guesthouses, leisure venues, as well as restaurants and HoReCa businesses.

GK
Author

Grzegorz Kubicki CEO of iMarketing

For over fifteen years he has led marketing projects for hotels, HoReCa venues and companies in Warsaw and Krakow.

Hotel marketingHoReCaDirect bookingsCampaigns15+ years of experience

See also

Want more direct bookings?

We will prepare a marketing strategy for your hotel or venue. Book a free consultation.

Book a free consultation
Zadzwoń Darmowa konsultacja