Marketing for universities and colleges

Effective candidate recruitment

Universities compete for candidates in an increasingly challenging market. We help reach the right audiences and communicate the real benefits of studying a given program.

We have experience working with the education sector. We plan campaigns around recruitment cycles and the specifics of each institution.

Ask for a quote

How we support recruitment

Recruitment campaigns

We reach candidates on the channels they actually use, at the right moment in the recruitment cycle.

Program promotion

We highlight the strengths of your offer and the career prospects that convince candidates to choose your university.

University social media

We build a community around the university and communicate in the language of younger audiences.

Content for candidates

Materials that answer the real questions candidates and their parents have.

Institutional image

We support building the university's brand as a credible and modern institution.

Sector knowledge

We understand the specifics of education, recruitment cycles and the constraints of public institutions.

How we support student recruitment

Recruitment strategy

We define goals, programs and candidate groups, along with the recruitment calendar.

Program content

We create content and program landing pages that answer candidates' questions.

Campaigns and social media

We run campaigns and profiles that reach candidates where they are.

Measurement

We measure applications, cost per candidate and conversions during the recruitment period.

Student recruitment and university communication

We deliver education marketing and higher-education marketing: student recruitment, university promotion and program promotion through campaigns, social media, content and the website.

We combine Google Ads campaigns, social media management and websites with content about programs.

For us, university promotion means combining effective student recruitment with building the long-term image of a higher-education institution.

Recruitment campaigns

Campaigns on Google and social media focused on applications during the recruitment period.

Social media and program content

Profiles and content that answer candidates' questions about programs and studies.

Website and recruitment landing page

A website and program landing pages with a clear application path.

Frequently asked questions

What does marketing for universities involve?

It is support for a university's recruitment and communication through campaigns, social media, content and the website, aimed at candidates.

How do you support student recruitment?

With campaigns on Google and social media, content about programs, SEO and remarketing during the recruitment period.

Do you manage university social media?

Yes. We manage profiles, create content and moderate, reaching candidates where they are.

Do you also work with international candidates?

Yes. We can run multilingual communication and campaigns aimed at candidates from abroad.

How do you measure results?

By the number of inquiries and applications, the cost of acquiring a candidate and conversions, reported on a regular basis.

Who is this for?

For universities, post-secondary schools and educational institutions.

Marketing for universities

Effective candidate recruitment

How we support recruitment

Recruitment campaigns

Program promotion

University social media

Content for candidates

Institutional image

Sector knowledge

How we support student recruitment

Recruitment strategy

Program content

Campaigns and social media

Measurement

Student recruitment and university communication

Recruitment campaigns

Social media and program content

Website and recruitment landing page

Frequently asked questions

Grzegorz Kubicki CEO of iMarketing

See also

Planning a recruitment campaign?