Advertising on Google

Google Ads campaigns

Advertising on Google is the fastest way to show your company's offer exactly when a customer is looking for it. As a Google Ads agency, we run campaigns focused on real goals and results.

How we work

We work with both large companies and small sole traders. We treat your advertising budget as a priority: every campaign has a clearly defined goal and measurable results.

We operate as a 360-degree agency. This means you can order this service separately or as part of full marketing service for your company - together with activities across other online and offline channels, and events.

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What Google Ads delivers

Google advertising focused on results

Greater visibility

We help you appear high in Google exactly when a customer is searching for your offer.

More sales and other benefits

We run campaigns toward specific results - these can be phone calls from customers, completed forms, or product purchases.

Traffic that counts

We direct people genuinely interested in your offer to your website, not random traffic.

Why Google Ads

The most popular form of online advertising

Immediate effect

Your company becomes visible the moment the campaign launches. Customers see your website in search right away.

Precise targeting

We direct ads to specific customers, taking into account their location, gender, age, and interests.

Wide reach

Google is the most popular search engine in Poland. We reach a broad audience of potential buyers.

Measurable results

By connecting your Google Ads account with Analytics, we measure conversions. Calculating return on investment becomes simple and clear.

Transparent payments

You decide on the budget. It's an ideal solution even for seasonal services: you pay when demand is there.

Certified team

Our certified specialists run campaigns daily for clients in Poland and abroad.

Campaign types

We'll match the campaign to your business

Google Ads is not just search ads. We combine formats to reach customers at every stage of the sales funnel - from the first contact with your brand all the way to conversion and the return to your website.

Search

Text ads in Google's results - they reach the customer exactly when they're searching for your products or services.

Performance Max

A goal-based campaign that shows ads across Google's entire ecosystem and automatically optimizes results.

Display Network

Graphic banners across millions of websites and apps - they build reach and keep your brand top of mind.

YouTube

Video ads that build brand awareness and encourage purchases on the largest video platform.

Google Shopping (PLA)

Product ads with an image, price, and name - essential for online stores and e-commerce.

Remarketing

Advertising aimed at people who have already visited your website - an effective way to win customers back.

How we run campaigns

From account audit to reports

Running Google Ads campaigns is an ongoing process. We work in stages and optimize campaigns continuously to achieve even better results.

01Account audit
02Keyword selection
03Choosing the campaign structure
04Creatives and copy
05Optimization
06Reports
Measuring results

You pay for results

Google Ads works on a PPC (pay-per-click) model - you only pay for a click, meaning a real visit by a customer to your website. We set up conversion tracking and connect your account with an analytics tool. This way we know which clicks lead to customer inquiries and more sales - and that's where we direct your advertising budget.

0campaign types to choose from
0conversion tracking and transparent reports
0business day to respond to an inquiry
0account and data stay with the client

We measure: conversions, cost per conversion (CPA), ROAS, budget, and monthly reports with recommendations.

Local

Google Ads agency in Warsaw and Krakow

As a Google Ads agency in Warsaw and Krakow, we run campaigns for companies across Poland - local service providers, online stores, and nationwide brands. We usually start with a Google Ads audit of your existing account, and if you're starting from scratch, we build the campaign from the ground up.

Google advertising works best combined with a well-optimized website and organic visibility. That's why we often pair Google Ads with SEO and your Google Business Profile, so paid and free traffic reinforce each other.

Frequently asked questions

Google Ads - questions and answers

How much does Google Ads advertising cost?

The campaign cost includes the advertising budget paid to Google plus a fee for managing the campaign. We tailor the budget to your goal, industry, and competition.

How quickly do you see results from Google Ads?

The first clicks and visits appear immediately after launch. Optimizing for conversions usually takes 2-4 weeks.

What types of campaigns do you run?

Search, Performance Max, the Display Network, YouTube, Google Shopping, and remarketing.

Do you guarantee results?

We don't promise specific results. We work transparently, optimize campaigns toward your goals, and report results regularly.

How is Google Ads different from SEO?

Google Ads provides immediate, paid traffic, while SEO builds free traffic over the long term. It's best to combine both channels.

Do I need my own Google Ads account?

Yes. We work on your account, so you keep your data and campaign history.

GK
Author

Grzegorz Kubicki CEO of iMarketing

For over a decade, he has run advertising campaigns and marketing projects for companies and institutions in Warsaw and Krakow.

Google AdsPerformance MaxAnalytics15+ years of experience

See also

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